Last updated on April 10th, 2018 at 04:22 am
Badminton may well be a great sport played by a vast amount of people but there’s no getting away from the problems that the professional games still faces. So what is the future of badminton? Well the BWF Council believes it has the answers and is planning to implement changes if passed at the upcoming AGM.
It comes as no surprise the BWF Council are targeting changes to the presentation side of the sport. Despite making progress in the last couple of years the broadcast side of things still lag way behind other sports that it is competing with for air / audience time. Other problems that hold the sport back are the failure to maximise the commercial value of the sport and build on the top players from each country by really helping to raise their profiles thus increasing interest in the sport.
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Many other issues still need work if badminton is to continue to grow as sport. There is need to not only excite and attract larger audiences but one that can offer a better financial rewards for not just the top few players.
The Future of Badminton – BWF Council Proposed Changes
Well it looks like The Badminton World Federation (BWF) Council will formally propose a whole host of improvements that aim to enhance the sport at its Annual General Meeting (AGM) of members in May.
As reported on the bwfbadminton.com the key points the council are looking to enhance are:
- Enriching fan experience – attracting new fans
- Raising the profiles of stars and emerging talent
- Increasing the commercial value of badminton
- Strengthening badminton’s global recognition as a cutting-edge sport
- Enhancing the quality of its broadcast product
- Innovating competition rules
Whether a proposed new scoring system is one of the answers remains to be seen, but many of the proposals are clearly worth a look. I’m sure many of these changes will be positive and really go some way to enhancing the future of badminton.
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To illustrate Badminton’s Future the BWF Council have provided an infographic with the proposed changes.
Let us know what changes you think would benefit the overall appeal and enhance Badminton’s future in the comments section below:
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