Poul-Erik Høyer the BWF President recently addressed the proposed changes by the BWF Council by saying they will ultimately benefit the players. In fact he said the aim of many of the changes will be focusing on our players that will deliver better financial rewards.
He said “As outlined in our Strategic Plan 2016-2020, players are at the centre of our decisions and a significant part of our mandate is to provide the optimal environment in which they can flourish as professionals. At the same time, we must ensure badminton continues attracting and exciting fans in the competitive and cutting-edge sports-entertainment industry.”
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He added “Shorter matches will sharpen badminton as a commercial product and make it a more attractive television product. That translates into higher revenues and the resulting effect of that is higher player income.”
Focusing on Our Players
There was also another new infographic titled “Focusing On Our Players” with some of the highlighted outcomes of the proposed changes such as shorter matches should be a lower injury risk that should result in a longer career and thus higher lifetime income.
Whilst not everyone will be happy with all of the proposed changes its overall seems to be a move in the right direction.
You can read what else BWF President Poul-Erik Høyer had to say over on BWF website.
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